Meet our Board of Directors

Meet our Board of Directors and learn about what drives each of them to make BMA all it can be.

Marcus Popetz

President

Rich Cook

Vice President

Bob Richards

Treasurer

Jimmy Martin

Secretary

Jason Vogel

Board Member

Adam Sher

Board Member

Elorie Slater

Board Member

Brian Collins

Board Member

BMA Staff

Wendy Sweet

Operations Manager

Marcus Popetz

Marcus has been working his way through different mountain bike clubs as he moved around the US to earn a breadth of knowledge from being the shovel bum on build projects up through founding an IMBA chapter and handling all aspects of club administration. Marcus takes his organizational experience from running a 50-person tech company and melds that with his experience in the world of mountain biking to support his passion for more trail, better trail, and a larger, more diverse riding community.

Rich Cook

Rich is founder and Managing Director of Focus Outdoor Advisors, LLC, and was formerly the Director of Development for the International Mountain Bicycling Association (IMBA). He also served as General Manager of the Eldorado Climbing Wall Company, as Executive Director of the Breckenridge Outdoor Education Center, and in various management roles at Copper Mountain. He’s worn many hats including teaching for Outward Bound, guiding in South America, founding the Breckenridge Crest Mountain Marathon, and performing trail stewardship in Summit County, Colorado.

Bob Richards

Bob is a principal in Open Water Ventures, a private equity company focused on the consumer products and services industries. He was formerly the CFO and a founder of Nittany Ventures, LLC, a Little Caesars Pizza franchisee, and the CEO and founder of Rockreation, Inc., the first multi-state operator of membership based indoor rock climbing facilities. Bob also serves on the boards of directors of Vertical World, AdventureMed, and Wilderness Medicine of Utah, and is a mentor at the Leeds Graduate School of Business at CU Boulder.

Jimmy Martin

Jimmy loves mountain biking all over Colorado and has been a long-time member of BMA. Jimmy has always been active in the Boulder community and prior to joining the BMA Board he was on the Boulder Chamber of Commerce Board of Directors as well as the Board of Directors for the Emergency Family Assistance Association (EFAA). He is a graduate of CU Law School. Jimmy currently works in the areas of renewable energy and corporate law.

Jason Vogel

Jason is an environmental consultant at Abt Associates working on public policy issues related to climate change impacts and adaptation. He has been engaged in local political issues, including running campaigns for local ballot issues and city council candidates, and served three years on the Boulder County Parks and Open Space Advisory Committee. Jason was involved in the Boulder Mountain Bike Patrol, the development of Valmont Bike Park, and BMA advocacy campaigns promoting regional trail connectivity, increasing riding opportunities in West Magnolia, and expanding trails on city and county open space.

Adam Sher

Adam is a partner in the Spruce Street office of the Sanitas Law Group and practices in the areas of commercial real estate and corporate finance. Adam has been practicing law in this field for over 22 years. In addition to his law practice and his service on the board of Boulder Mountainbike Alliance, Adam has served on the board of trustees of Shining Mountain Waldorf School in Boulder, Colorado since 2007 and as board chair from 2009 through 2012.

Elorie Slater

Elorie rode her first single track on a $15 bike from a yard sale in St. Louis, Missouri, always makes a short story long, and holds down the fort as the official bike shop room mom (really, Owner & Marketing Director for Sports Garage). She is the founder of Women’s Off-Road Cycling Congress, where she leads this grassroots initiative to unite the voices of women of off-road cyclists in service of improving industry performance.

 

Brian Collins

Brian has over 20 years of professional experience in enterprise sales, support, and management with a focus on business and technology, business process improvement, systems integration and project management. He has experience with various roles; ranging from a independent consultant, project manager, director, CTO and president. When not geeking out on the latest technology, or taking apart the kitchen appliances to see how they work, you can find Brian on the trails.

 

BMA Staff

Wendy Sweet

OPERATIONS MANAGER

Wendy has been an avid cyclist since her first two-wheeler at age 6. She loves all types of cycling, from touring to triathlon, mountain biking to commuting, and even a brief stint on the track. As a Colorado native, she started mountain biking in the 90’s. Wendy worked at IMBA from 2012 to 2016, where she became even more passionate about creating more and better places to ride in Boulder County.